There was a time when people used to ask me whether SEO is good or Google PPC. There was always a competition, comparison and confusion between these two. But now to complicate the things more, here comes the Facebook Ads.
I was already confused to give answers to my audience, and now I am more confused. But I don’t want my audience to go through all the things from which I have gone. Let’s focus on three of them by one by one.
1. Search Engine optimization (SEO)
SEO experts have known about this term for a long time. It is that part of digital marketing, where you have to make so many backlinks to come among the top ranking sites in the eyes of search engines like Yahoo, Bing, Google.
SEO is like a game. The more you do, the more you get excited about it. I seriously love doing SEO. It’s challenging and keeps you growing.
Types of SEO:
- Local SEO: This is applicable to those businesses that sees customers within a specific region like with a physical location.
- Technical SEO: This can help the Google crawler to come and analyze your site, understand it, to index it.
- Off-Page SEO: This helps in ranking your site through backlinking processes like, guest posting, blog commenting, image, audio and video submission, infographics, Content writing or blog posting.
- On-Page SEO: This means to remove all the errors or issues from your site like for example, technical issues, slow loading of pages, duplicate content.
- Barnacle SEO: Through this you can search your keyword in Quora, check out the question asked there. Write your opinions by adding your keyword and attaching your links, but not too much. Boom! A new traffic way.
Pros and Cons of SEO:
- The more clicks on the website as it shows in Google’s first ranking sheet.
- Gets more organic traffic, direct traffic and social media traffic.
- Enhances your site’s speed.
- Get more traffic and ranking points through contents, videos, infographics.
- To rank the website in the first page of the search engine. You need a lot of time and hard work.
- There are a lot of competitors.
- You can’t have control over the search engines. You will easily get caught penalized if you try to do anything illegal.
2. Google Pay-Per-Click (PPC)
As the name says. Google Pay-Per-Click helps those advertisers who have paid to popularize their Ad. Let me share a fact that over 90% of Google’s revenue is generated through the Google Ads.
This is like a marketing platform where the Google’s pricing model literally charges the advertisers to advertise about their services in the Google search engine. Google provides great resources to these advertisers so that they can get support in their businesses.
Other search engines like Yahoo and Bing also have their PPC, but these two receive less traffic as compared to Google.
Pros and Cons of Google PPC:
- A great speed, through which you can attract so many customers.
- Advertisement placement is great. Even if the user doesn’t like ads, it will show up.
- Easily grabs the user’s attention.
- You can have control over the budget.
- Need a handful of skills to run successful campaigns.
- Tight up your budget, as it could be expensive.
- Outsourcing of PPC cou;d bring more challenges.
3. Facebook Ad:
Here is a fact that over 1.8 million people are Facebook users. So, the more people the more traffic. Facebook advertising has enabled so many people to popularize their talent, contents or even business.
With over 900 million daily visitors and 1.4 billion users worldwide, Facebook has turned out to be a perfect platform for marketing agencies.
- Great targeting options like you can add specific age, gender, marital status, variety of interests.
- More audience through Instagram and Whatsapp. Means to target one app with the help of another.
- Start your own small business without anyone’s help.
- You will have to go through constant updates and changes.
- You have to set all the details resulting in it to be time consuming.
I will be straightforward with you all. Now you will think what to choose next? The answer is go for three of them. Yes! I can’t be more sure to give this statement. Choosing one will only target some amount of audience. If choosing one will give you so many benefits just imagine going for all three. You will get millions of audience. The more audience, the more traffic. It is not risky at all. If one platform fails, you will have two of them as your safe card. So, it is the better idea and choice.