In 1996, when the first algorithm was written by Sergey Brin and Larry Page (Google Founders), it was kept in mind that one website should link to the other website which is of high quality and authority. There are many reasons why Google is among the top list of search engines.
Over the past 24years, Google has made 3234 changes to their algorithm like links between backlinks or websites. Still Google has successfully reached the number one position.
The types of Backlinks
Those who are working in SEO from so many years already know the types of backlinks. For the beginners I will tell the answer. The two types of backlinks are: DoFollow and NoFollow. A person who visits the website can never understand the difference between them. But those who have worked in SEO and the backlinking process knows.
Both of the backlinks have different impacts on your website and SEO Profile. Both have different source codes. These source code determines how the search engines view the backlinks.
1. Dofollow Backlinks
Dofollow links directly tell that content on this link should be noted and is very important. This way you tell Google that you haven’t bought the link and it is organic. For example your dofollow link will look like:
It just looks like a normal link. Right? Yes this is the speciality of the dofollow links. They just look so simple. Just easily you can put this in place.
2. Nofollow Backlinks:
Nofollow backlinks indirectly tell Google to ignore one particular link. You can find Nofollow written in link, which specifically tells the search engine to NOT FOLLOW THE LINK.
For example Nofollow looks like:
As you can clearly see nofollow is mentioned in the link. Nofollow links will not give any benefit. For SEO, you better create your backlinks in the dofollow websites, as this link will show your links in Google too.
The main difference between these two links is that dofollow links are great for the SEO work that means Google gives more value to the dofollow links. On the other hand, most of the nofollow links have been ignored by Google and are not valuable to it.
How can you find the nofollow link?
You can easily identify whether a site gives a dofollow or nofollow backlinks. If you are Google chrome you can check it as given in the example:
- To check it, Open a webpage.
- Right click on the page and click -> View Page Source.
In that page you can find the link mentioning “nofollow”, as I have shown the example in the second main point of Nofollow above.
Ways of getting more dofollow links
We are talking about finding more dofollow links because it adds more value to SEO. They are the one which can make a lot of difference for your SEO. The main way to have good backlinks in your site is through content.
To create good content you need to create 10 times more good content than any of the sites. Keep in mind content should:
- Be Unique and not plagiarized.
- Have Eye catching points.
- Easy understanding language.
- Have images and examples.
- More than 500 words (minimum)
To create content you should also do some research. It is not about just copy and paste. If you copy any other site’s content, then your content will be spammy for your website and will be caught by Google instantly. Nothing is hidden in Google’s eyes.
You will not be penalized by Google, if you will add one or two dofollow links in your content. If your content has six or seven links then you will be penalized.
Google will see both of the nofollow and dofollow links created by you. It just wants healthy links, content etc. I would add a special alert here that, if you will create so many dofollow links in low DA sites then it will create spam for your site. And if you will create more backlinks in dofollow sites, then that will make you look suspicious in the eyes of Google. Focus on both the links and then let Google handle the rest!